Privacy policy
Effective Date: 21 July 2026
Privacy Policy
Western Tides ("we", "our", "us") operates this website and online store to provide premium fly fishing equipment, apparel and related products. Our store is powered by Shopify, which enables us to securely provide our products and services.
This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, create an account, place an order, subscribe to our marketing communications, or otherwise interact with us.
By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
Depending on how you interact with our website, we may collect the following personal information:
Information You Provide
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Name
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Billing and delivery addresses
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Email address
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Telephone number
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Account login details (where applicable)
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Order history
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Product reviews
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Customer service enquiries and correspondence
Payment Information
Payments are processed securely through Shopify Payments and our approved payment providers.
Western Tides does not store your full payment card details.
Information Collected Automatically
When you browse our website, we may automatically collect:
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IP address
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Browser type
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Device information
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Pages visited
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Products viewed
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Shopping basket activity
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Website interactions
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Cookies and similar technologies
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Analytics information
How We Collect Information
We collect personal information:
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Directly from you when you place an order, create an account or contact us.
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Automatically through cookies and similar technologies when you use our website.
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From Shopify and trusted third-party service providers who help us operate our online store.
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From payment providers and delivery partners where necessary to complete your order.
How We Use Your Information
We use your personal information to:
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Process and fulfil your orders.
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Arrange shipping and delivery.
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Process returns, exchanges and refunds.
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Manage your customer account.
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Respond to enquiries and provide customer support.
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Improve our website, products and customer experience.
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Prevent fraud and maintain website security.
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Comply with legal and regulatory obligations.
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Send order confirmations and delivery updates.
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Send marketing communications where you have chosen to receive them.
Marketing Communications
If you subscribe to our mailing list, we may occasionally send you information about:
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New product launches
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Limited edition collections
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Fishing stories and journal articles
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Promotions
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Events
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Exclusive offers
You may unsubscribe at any time using the link included in our emails.
Shopify
Our online store is hosted by Shopify Inc., which provides the ecommerce platform that enables us to sell our products and services.
As part of providing our online store, Shopify may process certain personal information on our behalf, including information necessary for payment processing, fraud prevention, website functionality and order fulfilment.
For more information about how Shopify processes personal information, please refer to Shopify's Privacy Policy.
Sharing Your Information
We only share your personal information where necessary to operate our business.
This may include:
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Shopify
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Payment processors
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Courier and delivery companies
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Website hosting providers
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Email marketing providers
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Analytics providers
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Professional advisers
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Government or regulatory authorities where required by law
We do not sell your personal information.
International Transfers
Some of our trusted service providers may process personal information outside the United Kingdom or Isle of Man.
Where this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection legislation.
Cookies
Our website uses cookies and similar technologies to:
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Keep your shopping basket active.
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Remember your preferences.
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Improve website performance.
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Analyse visitor behaviour.
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Measure the effectiveness of marketing campaigns.
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Enhance your shopping experience.
You can control or disable cookies through your browser settings.
Data Security
We take appropriate technical and organisational measures to protect your personal information, including:
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SSL encryption
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Secure payment processing
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Restricted access to customer information
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Trusted hosting providers
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Regular security monitoring and updates
While we take every reasonable precaution, no method of electronic transmission or storage can be guaranteed to be completely secure.
Data Retention
We retain your personal information only for as long as necessary to:
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Fulfil your orders.
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Provide customer support.
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Meet legal, accounting and tax obligations.
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Resolve disputes.
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Enforce our agreements.
When your information is no longer required, it will be securely deleted or anonymised where appropriate.
Your Rights
Subject to applicable UK GDPR and Isle of Man data protection legislation, you may have the right to:
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Access your personal information.
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Correct inaccurate information.
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Request deletion of your personal information.
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Restrict or object to certain processing.
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Request a copy of your personal information.
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Withdraw consent where processing is based on consent.
To exercise any of these rights, please contact us using the details below.
Children's Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements or the services we provide.
Any updates will be published on this page with an updated "Last Updated" date.
Contact Us
If you have any questions about this Privacy Policy or how we process your personal information, please contact us:
Western Tides
Email: enquiries@westerntides.com
Last Updated: 21 July 2026